Hi! I’m Katy.

I partner with mission-driven organizations and brands to develop audience-first content experiences that drive awareness, engagement, and conversions. I’ve worked across SaaS, B2B, nonprofit, and education. My specialty is establishing digital content experiences that provide value for audiences while also supporting business goals.

As a marketing executive and experienced content strategist, I have a solid track record of leading and executing on impactful content programs and go-to-market strategies that effectively convert prospects into customers and customers into advocates.

My journey in content and marketing began in 2008 with a food blog called Simply Yummy Goodness. This experience led me to a dinner in Napa with Rocco DiSpirito. After hitting pause on content to pursue a career in higher education and raise my young children, I launched my Apple Podcast featured show, Collegehood Advice.

Currently, I lead marketing for an Education Technology company where my team has significantly boosted web traffic, increased inbound leads, improved pipeline conversion, sourced 42% of closed won deals, and influenced 70% of our active opportunities. In my content marketing consultancy, I partner with entrepreneurs and small businesses to establish sustainable and effective content experiences that support their business objectives.

When I’m not marketing, I’m an avid gardener and cook, but these days, I spend most of my time at a track or baseball field cheering for my student athletes.

Awards & Honors

• Finalist, Women in Content and Marketing Awards 2024

• Judge, Women in Content and Marketing 2026

• Mentor, Content Marketing Institute 2025, 2026

• Speaker, Content Marketing Institute 2025
  

Interested in finding out how I can support your content goals? Get in Touch