Hi! I’m Katy.

I partner with mission-driven organizations and brands to develop audience-first content experiences that drive awareness, engagement, and conversions. I’ve worked across various sectors including SaaS, B2B, nonprofit, and education. My specialty is establishing digital content experiences that provide value for audiences while also supporting business goals.

As a strategic and resourceful digital content strategist and marketer, I have a solid track record of creating content programs and marketing strategies that effectively convert prospects into customers and customers into advocates.

My journey in content began in 2008 with a food blog which led me to a dinner in Napa with Rocco DiSpirito. After hitting pause on content to pursue a career in higher education and rear young children, I launched my Apple Podcast featured show Collegehood Advice.

Currently, I oversee content strategy for an Education Technology company where my content programs significantly boosted web traffic, increased inbound leads, and generated over 10 million dollars in opportunity influence. In my content marketing consultancy, I partner with entrepreneurs and small businesses to establish sustainable and effective content experiences that support their business objectives.

When I’m not working on content, I’m an avid gardener and cook who loves to listen to live music and break bread with my friends and family in Austin, Texas.

Awards & Honors

• Content Marketing Institute | 2024 Mentorship Cohort

• Women in Content Marketing Awards | 2024 Finalist Pivot Award
  

Interested in finding out how I can support your content goals? Get in Touch